Since the fractional CGO model can be aligned at both short and long-term needs, it begs the question:

Could having additional growth capacity ready to unleash, benefit your business?

… here are four (4) considerations to keep in mind when planning for growth. As someone who loves metaphors, I’ve drawn on some imagery and examples from my enthusiasm for the sport of open water swimming to better illustrate these recommendations.

The business leaders that I invest the majority of my time with recognize the value of having a growth system vs. a rainmaker. A “growth system” may not sound as interesting as the term “rainmaker”, but trust me - it’s definitely more attractive for your business!